STOCKO ·  END-TO-END PLATFORM TRANSFORMATION

From Legacy Broker to Acquired Fintech: The Stocko Transformation

What began as a legacy brokerage operating under the Sasonline brand became, over eight years, a modern trading platform compelling enough to be rebranded as Stocko and ultimately acquired by InCred Money. That transformation was built on the technology Tradelab delivered starting in May 2017.

May 2017

Partnership Start

8+ Years

Uptime Record

Acquired

by InCred Money

Mobile, Web, EXE

Platforms

ChallengeTradelab’s ApproachResult
Outdated Front-Ends:  Prior to March 2017, the platform ran on legacy interfaces that could not attract or retain the active, mobile-first traders entering the market.Platform Rebuild (May 2017):  Deployed high-quality front-end solutions across Mobile, Web, and EXE platforms in a single coordinated rollout.Proven Stability: Over eight years of maximum uptime, including through highly volatile market conditions, with no major platform incidents.
Onboarding Friction: The existing interface created barriers for new-age users who expected modern, intuitive tools from day one.Scalable Middleware: Implemented a robust middleware layer to support high-volume trading and ensure platform stability at scale.User Retention:  Consistent active user engagement and satisfaction among traders, which contributed directly to brand perception.
Limited Feature Set: The absence of advanced features prevented the platform from competing meaningfully in the active trader segment.Advanced Trading Features: Introduced Iceberg orders, GTT, Basket orders, customisable Marketwatch, Screeners, and Charts to meet professional trader expectations.Strategic Outcome:  The platform’s performance and product quality were key factors in the rebranding to Stocko and subsequent acquisition by InCred Money.