HDFC SKY · BANK-BACKED BROKERAGE
From Legacy Banking Infrastructure to a Scalable App-First Trading Experience
When a leading bank set out to launch a technology-first discount brokerage, the core challenge was not ambition – it was infrastructure. The platform needed to integrate deeply with core banking systems, meet institutional-grade compliance requirements, and deliver a consumer experience comparable to new-age fintechs. Tradelab delivered the full technology stack that made this possible.
Full-Stack
Stack Deployed
TCS BaNCS via FIX
Core Integration
ISO 27001 : 2022
Certification
5M+
IPO Day Orders
| Challenge | Tradelab’s Approach | Result |
|---|---|---|
| Legacy Architecture: The existing trading system was not designed for the pace or scale of a discount-led retail segment competing with agile fintechs. | Full-Stack Deployment: Tradelab deployed Primus OMS and RMS, integrated with TCS BaNCS via FIX protocol for real-time fund transfers, margin sync, and position updates. | Market Positioning: Successfully positioned as a technology-first discount platform within the banking segment, competing directly with new-age fintechs. |
| Integration Complexity: Connecting a consumer trading platform to enterprise core banking infrastructure required deep protocol-level expertise and a stable, long-term integration. | Modern Trading Interface: Developed a new-age front-end designed for intuitive in-app trading, delivering a fintech-grade experience on a bank-backed platform. | User Growth: Achieved significant growth in user acquisition, engagement, and transaction volumes following platform launch. |
| Competitive Benchmark: The platform needed to match the speed, UX, and onboarding experience of leading independent discount brokers to earn user trust. | Digital Onboarding: Implemented Stride KYC for under 3-minute account activation using Aadhaar eKYC, Video KYC, DigiLocker, and eSign in a single compliant flow. Cloud Infrastructure: Migrated to a scalable, cloud-backed infrastructure to support peak load — tested under IPO-day conditions at over 5 million orders. Global Access: Enabled US stock market investment capabilities for Indian investors, expanding the platform’s product offering. | Operational Excellence: High uptime, fast execution, and seamless scalability across normal market conditions and high-volatility IPO days. Compliance Delivered: ISO 27001:2022 certified infrastructure, SEBI CSRF aligned, and VAPT ready — out of the box. |
“The depth of integration Tradelab delivered between our trading platform and core banking systems is something very few vendors in India can execute.”
HDFC Sky
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